As 2025 approaches, travel enthusiasts across Vietnam are finalizing their plans, and data from major booking platforms offers a clear picture of where they are headed. According to recent findings released by Booking.com, Vietnamese tourists are showing a balanced interest in both bustling metropolitan areas and tranquil resort destinations. This analysis, based on search and booking volumes, reveals the top 10 domestic and international locations capturing the imagination of local travelers. Understanding these preferences is crucial for the tourism industry, reflecting shifting priorities towards convenience, heritage, and short, accessible international trips.
Domestic Dominance: The Top 10 Vietnamese Favorites
As 2025 unfolds, Vietnamese travelers demonstrate a clear preference for domestic exploration, with a robust top 10 list reflecting a blend of urban excitement and coastal allure. Leading the pack is Đà Nẵng, consistently drawing visitors with its pristine beaches and vibrant city life. Close behind are the major metropolises of TP HCM and Hà Nội, their high rankings attributed to exceptional connectivity, numerous flight routes, and a wealth of cultural and entertainment options.
The full list of Vietnamese favorites for 2025 includes:
- Đà Nẵng
- TP HCM
- Hà Nội
- Đà Lạt
- Nha Trang
- Vũng Tàu
- Phú Quốc
- Hội An
- Huế
- Mũi Né
Coastal gems like Nha Trang, Vũng Tàu, and Phú Quốc remain perennial choices for short, rejuvenating getaways. Simultaneously, there’s a discernible rise in interest for destinations that offer a deeper dive into Vietnam’s rich heritage and a more relaxed pace of life, such as the historic charm of Hội An and Huế, the cool, romantic ambiance of Đà Lạt, and the serene coastal beauty of Mũi Né. This indicates a maturing travel palate, seeking both convenience and cultural enrichment.
Fastest Growing Domestic Destinations
The surge in accommodation searches for domestic destinations in 2025 highlights a dynamic shift in Vietnamese travel preferences. Notably, Phú Quốc has experienced a remarkable 76% increase in interest, signaling a strong resurgence in the appeal of island getaways. Similarly, Hà Nội has seen a significant 72% rise in searches, underscoring the enduring allure of the capital for its cultural richness and urban experiences. Beyond these established favorites, emerging destinations are capturing attention. Cam Ranh shows impressive growth with over a 60% increase in searches, indicating its rising prominence as a coastal retreat. Đồng Hới follows with a 58% surge, suggesting growing interest in the natural wonders of the central coast. Mai Châu also demonstrates a healthy 40% increase, pointing towards a diversification of travel choices as Vietnamese tourists explore beyond the conventional hotspots, seeking new experiences and quieter escapes.
International Travel Trends: Focus on Asia-Pacific
Vietnamese travelers are increasingly prioritizing short, nearby international trips, with 80% of top searches concentrated in the Asia-Pacific region. The top 10 destinations include Bangkok, Singapore, Kuala Lumpur, Tokyo, Seoul, Hong Kong, Chiang Mai, Taipei, Paris, and Osaka. Bangkok, Singapore, and Kuala Lumpur remain dominant due to their short travel times and favorable visa policies, making them accessible for quick escapes. Hong Kong’s entry into the top 10 reflects a 40% growth in searches, driven by new attractions like the New Year’s Eve Countdown Party and light shows, transforming it into a vibrant destination. Meanwhile, cities like Tokyo and Seoul see growing interest despite longer travel times, fueled by cultural landmarks and tech-driven experiences. Chiang Mai and Taipei appeal to travelers seeking authentic escapes, while Paris and Osaka attract those drawn to historical sites and culinary delights. This trend underscores a shift toward convenience, heritage, and accessible international destinations, aligning with Vietnamese tourists’ desire for balanced, efficient global travel.
Hong Kong’s Surge and New Appeal
Hong Kong’s rise to the top 10 international destinations for Vietnamese tourists reflects a 40% surge in search volume compared to 2024, driven by its blend of timeless charm and fresh attractions. The city’s New Year’s Eve Countdown Party and dazzling light shows have reinvigorated interest, drawing travelers seeking festive experiences. These events, featuring iconic performances by Air Supply and Jay Fung, underscore Hong Kong’s ability to modernize while preserving its cultural legacy. Vietnamese tourists are drawn not only by the city’s vibrant nightlife but also by its seamless blend of historic sites, shopping districts, and efficient transportation. The 2026 Lunar New Year celebrations, including the “Khởi đầu mới – Hy vọng mới” light display at Chater Street, further cement Hong Kong as a destination that balances tradition with contemporary appeal. With its short travel time and favorable visa policies, Hong Kong now stands out as a must-visit for Vietnamese travelers craving both familiar comforts and novel experiences.
Final thoughts
The 2025 travel trends for Vietnamese tourists demonstrate a clear preference for accessible, diverse, and culturally rich destinations, both at home and abroad. Domestically, while major hubs like Da Nang, HCMC, and Hanoi maintain their dominance due to connectivity, the significant growth seen in places like Phu Quoc and Hanoi indicates a strong appetite for both island retreats and renewed interest in the capital. Internationally, the focus remains firmly on the Asia-Pacific region, driven by short travel times and visa-free policies. The surge of Hong Kong into the top 10 highlights the appeal of destinations offering new experiences and vibrant festive atmospheres. These trends confirm that Vietnamese travelers are seeking a mix of relaxation, exploration, and convenience in their future journeys.Article gathered from multiple sources