Hanoi’s culinary landscape boasts hidden gems, and a 100-meter stretch of Hàng Vải Street is home to two treasures: Phở Khôi Hói and Phở Lâm. Both have earned the prestigious Michelin Bib Gourmand recognition, drawing locals and tourists to experience their distinct and delicious interpretations of Vietnam’s iconic noodle soup. This article delves into the unique history, signature dishes, and enduring appeal of these celebrated pho establishments.
Hàng Vải Street A Michelin-Recognized Pho Hub

Hàng Vải Street, a seemingly ordinary 100-meter stretch in Hanoi, has become a culinary point of interest, specifically for pho enthusiasts. This is due to the presence of not one, but two, Bib Gourmand-recognized pho establishments: Phở Khôi Hói and Phở Lâm.
The Michelin Guide’s Bib Gourmand distinction, awarded to Phở Khôi Hói in 2024 and Phở Lâm this year, signifies “good quality, good value cooking.” It highlights restaurants where diners can enjoy a quality meal without breaking the bank. What makes Hàng Vải truly unique is the proximity of these two acclaimed eateries.
While each boasts its own distinct character and loyal following, both are celebrated for their phở lõi. This shared specialty has, in many ways, become synonymous with Hàng Vải, drawing pho aficionados eager to experience this particular cut of beef prepared with exceptional skill.
Phở Lâm’s Enduring Tradition and Signature ‘Phở Lõi’

Phở Lâm, located at No. 48 Hàng Vải, stands as a testament to Hanoi’s enduring culinary traditions. For over 30 years, this family-run quán has been serving bowls of comforting pho from 5:30 AM to 10:00 AM daily, often selling out early, especially on weekends. The setting is humble, operating out of the owner’s home, with just 6-7 tables indoors and a couple spilling onto the sidewalk. Mr. Bảo Lâm, the current owner, carries on his family’s legacy, overseeing the operations and greeting customers.
The star of Phở Lâm is undoubtedly the phở lõi. This specialty features the inner part of the beef shank, prized for its unique texture: crunchy, slightly sweet, and never chewy. At approximately 500,000 VND per kilogram, it’s a delicacy that often disappears within the first few hours of service. Mr. Lâm emphasizes the importance of experienced hands in slicing the lõi, ensuring each piece is perfectly thin and tender. While phở lõi is the highlight, Phở Lâm also offers other classic beef cuts like tái (rare), chín (well-done), nạm (flank), gân (tendon), and gầu (brisket).
Phở Lâm’s broth is known for its clarity, subtly sweet flavor, and fragrant aroma, a departure from the bolder, more assertive broths found in Nam Định-style pho. Complementing the broth are the traditional, thick-cut pho noodles, cooked to a perfect non-mushy consistency. A bowl of Phở Lâm ranges from 40,000 VND to 100,000 VND, offering an affordable taste of Hanoi’s culinary heritage.
Phở Khôi Hói A Culinary Journey and Rich Broth

Phở Khôi Hói, located at No. 50 Hàng Vải, shares a similar legacy with its neighbor, having served Hanoians for around 30 years. Its journey is marked by several relocations, starting from Hàng Bông, then Phùng Hưng, Lãn Ông, before finally settling on Hàng Vải in 2004. The quán has garnered attention from celebrities, including former national football coach Park Hang-seo, a testament to its appeal.
The name “Khôi Hói” is derived from the owner, Mr. Khôi, who remains actively involved in the kitchen alongside his dedicated team. Among the most sought-after dishes are ‘phở lõi’ and ‘gầu giòn’ (crunchy brisket). The brisket is meticulously prepared, simmered for three hours and then machine-sliced to ensure consistent thinness. The menu also features variations like tái chín, tái nạm, tái lăn, áp chảo, and sốt vang.
Phở Khôi distinguishes itself with a rich, fatty broth, simmered for over 20 hours using traditional spices and a closely guarded secret recipe. This broth has maintained its original flavor for decades, dating back to the ‘mậu dịch’ era. Complementing the broth are the soft, delicate pho noodles. The interior is intimate, accommodating only about 20 customers at 5 tables, leading many to prefer sidewalk seating. Open from 6 AM to 9 PM, Phở Khôi extends its offerings in the evening with phở xào, mì xào, cơm rang, and lẩu bò. A bowl of pho here ranges from 45,000 VND to 90,000 VND.
The Hàng Vải Pho Experience Navigating the Popularity

The Hàng Vải Pho Experience Navigating the Popularity
Visiting Phở Khôi Hói and Phở Lâm offers a shared, yet distinct, Hanoian culinary adventure. Both establishments are immensely popular, leading to inevitable challenges. Expect to encounter bustling crowds, especially during peak weekend hours from 8 AM to 10 AM. Waiting in line for 15-20 minutes is common, a testament to their coveted pho. Seating can be creative; resourceful diners often borrow space from neighboring businesses or opposite cafes.
Parking is another hurdle. Limited space necessitates parking on nearby streets like Phùng Hưng or Hàng Gà, or keeping a watchful eye on vehicles parked precariously on the sidewalk. Despite these minor inconveniences, the reward is a bowl of exceptional pho.
Duy Khánh and Minh Tâm, 22, from Long Biên, exemplify the loyal clientele. They express a preference for Phở Lâm’s rich flavor, amplified by its recent Michelin recognition. “This year, the Michelin Guide’s recommendation gives us another reason to introduce friends and relatives to the restaurant,” says Khánh. For visitors, patience and flexibility are key to enjoying these Hàng Vải gems.
Final thoughts
The proximity of Phở Khôi Hói and Phở Lâm on Hàng Vải Street creates a unique culinary destination, offering distinct yet equally revered pho experiences. Their consistent quality, rich history, and recent Michelin recognition solidify their status as must-visit spots for any pho enthusiast in Hanoi. These establishments embody Hanoi’s vibrant street food culture, proving exceptional flavors can thrive side-by-side, each with its loyal following.
