The collaboration between Vietnam and South Korea’s tourism sectors is entering a phase of rapid growth, as evidenced by recent impressive growth figures. According to the Vietnam National Authority of Tourism, South Korea is Vietnam’s largest source market for tourists. In February alone, over 468,000 Korean tourists visited Vietnam, demonstrating the enduring appeal of Vietnam as a destination for South Korean tourists.
Strong Growth in Tourist Numbers
According to the Vietnam National Administration of Tourism, South Korea is currently the largest source market for tourists to Vietnam. In February alone, more than 468,000 Korean tourists visited Vietnam, demonstrating the enduring appeal of Vietnam as a destination for tourists from the land of Kim Chi.
Conversely, the number of Vietnamese tourists traveling to South Korea has also increased significantly. The Korea Tourism Organization in Vietnam reported that in the first 5 months of this year alone, approximately 224,000 Vietnamese tourists visited South Korea, an increase of nearly 11% compared to the same period in 2024.
Korea Travel Festa 2025: A Cultural Bridge
In a move to further solidify tourism ties, the Korea Travel Festa 2025, held in Ho Chi Minh City on June 21 and 22, served as a vibrant experiential platform. This event aimed to deepen the tourism relationship between Vietnam and South Korea by offering a rich display of cultural exchange.
The festival hosted over 30 booths representing tourism organizations, cultural promotion agencies, and related entities. These booths showcased a diverse range of activities, including tour information, visa application guidance, cultural experiences, technological showcases, and performing arts. This variety catered to a broad spectrum of tourists, from young adults to families and middle-aged visitors, ensuring there was something for everyone to enjoy and engage with. The event highlighted the commitment of both nations to fostering a deeper understanding and appreciation of each other’s cultures.
Kim Sang-sik Appointed as Tourism Ambassador
Within the vibrant atmosphere of the Korea Travel Festa 2025, a significant appointment took place, further solidifying the bond between Vietnam and South Korea: the naming of Kim Sang-sik as Honorary Tourism Ambassador of Korean Tourism in Vietnam. Kim Sang-sik, celebrated for his contributions to Vietnamese football, accepted the role with enthusiasm.
In his ambassadorship acceptance speech, Kim Sang-sik highlighted the growing closeness between the two nations through football and expressed his commitment to fostering stronger exchange activities. He pledged to showcase South Korea’s diverse natural landscapes, rich cultural heritage, and the warmth of its people to the Vietnamese populace. He also promised to promote Vietnamese football and culture in South Korea, aiming to boost mutual interest and understanding. This appointment leverages the coach’s popularity and influence to promote tourism and cultural exchange.
Final thoughts
The thriving tourism relationship between Vietnam and South Korea highlights the deep cultural and economic ties between the two nations. With increasing numbers of tourists and strategic initiatives like the Korea Travel Festa and the appointment of Kim Sang-sik as Tourism Ambassador, the future of tourism between Vietnam and South Korea looks promising, fostering greater understanding and appreciation between the two cultures.